Luxury E-commerce in 2025: Less Catalog, More Story

Luxury buyers don't shop — they discover. The traditional e-commerce grid treats a $5,000 handbag the same as a $15 t-shirt. That cognitive dissonance kills conversion for high-AOV brands.

For Maison Lumière, we replaced product grids with editorial spreads: full-bleed photography, artisan stories, and a checkout flow that felt like a concierge experience.

The result: average order value up 28%, cart abandonment down 22%, and return customer rate up 45%. Luxury e-commerce isn't about showing products — it's about selling a world.